波音公司為客戶提供緊急訂貨的回報某天，美國波音公司的董事長接到意大利某航空公司總裁的緊急電話。在電話中，他得知該公司的一架飛機在地中海失事，急需一架新的飛機來保證現(xiàn)有航線正常運行，希望波音公司能迅速地送一架波音飛機來。波音飛機在國際市場上很受歡迎，按照一般的慣例，波音公司在接到飛機訂單后，最早也要2年后才能交貨。考慮到這次緊急訂貨的特殊性，公司召開了一個專門會議進行討論，最后決定在盡量不影響其它訂單交貨的情況下。調(diào)整交貨時間，在一個月內(nèi)為這家航空公司送去了所訂機型的新飛機。幾個月后，波音飛機為這次緊急訂貨所付出的成本便受到了匯報，該公司為了回報波音公司臨危解難的義舉，主動取消了向其他公司的訂貨合同，而為波音公司送去了9架大型客機的訂單，成交額高達5.8億美元。這份巨額訂貨單的取得，波音公司沒有經(jīng)過激烈的討價還價，也未進行任何營銷努力和花費任何促銷成本，這是公司遵循客戶至上原則，為客戶提供緊急訂貨的回報。

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The Boeing Company provides the urgent ordering for the customer therepaymentSome day, US Chairman Boeing Company's will receive the Italysome airline President's urgent telephone。 In the telephone, he knewthis company an airplane has an accident in Mediterranean Sea,urgently needs a new airplane to guarantee the existing route normaloperation, hoped the Boeing Company can rapidly deliver a Boeingairplane。 The Boeing airplane receives very much in the internationalmarket welcome, according to the general convention, the BoeingCompany after receives the airplane order form, after also takes for 2years to be able most early to deliver。 Considered to this urgentordering particularity, the company held a ad-hoc meeting to carry onthe discussion, finally decided in did not affect other order formdeliveries as far as possible in the situation。 The adjustmentdelivery time, sent to in a month for this family airline hassubscribed the type the new airplane。 After several months, the Boeingairplane the cost which paid for this urgent ordering has thenreceived the report, this company in order to repay the magnanimousact which the Boeing Company helped overcome difficulties on the pointof death, has cancelled on own initiative to other companies' orderingcontracts, but sent to 9 air buses order forms for the Boeing Company,the volume of business has reached as high as 580 million US dollars。This large amount order form obtaining, the Boeing Company has notpassed through intense bargaining back and forth, also has not carriedon any marketing diligently and spends any promotion cost, this is thecompany follows the customer supreme principle, provides the urgentordering for the customer the repayment。