1.It includes Canada's entire west coast and the islands just off the coast.2.In only two decades Asian-American have become the fastest-growing US minority.3.Commit up to $40 million. but,getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $400 000 per 30-second spot,some of the biggest sponsors have already locked up every commerial slot in their product categories that NBC has to sell.